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Resources

How this actually works.

Search is changing shape. These are the things we get asked most, answered the way we'd answer them in a meeting.

AI Visibility

What is AI visibility?

A growing share of buying research now happens inside an assistant rather than a search results page. AI visibility is whether your business survives that shift.

6 min
AI Visibility

How does ChatGPT decide which businesses to recommend?

Nobody outside the labs has the full answer, but the observable patterns are consistent enough to act on.

7 min
AI Visibility

How do you get your business mentioned in AI search?

A practical sequence, in the order we'd actually do it.

5 min
AI Visibility

SEO vs AI visibility: what's actually different?

They share most of their foundations and diverge on what winning looks like.

5 min
AI Visibility

How to make your website more visible to AI search

Ten things worth doing to your site, roughly in order of return.

6 min
AI Visibility

How businesses build authority for AI search

Authority used to be a link-building conversation. Now it's a corroboration conversation.

5 min
AI Visibility

How local businesses can improve AI visibility

For a local service business, most of the work sits outside your website.

5 min
Marketing Strategy

The channel isn't the problem

Most underperforming marketing is working exactly as instructed. That's the issue.

4 min
Business Growth

Reporting a director would actually read

Three numbers beat thirty. Here's how we choose them.

4 min
Google Ads

How to choose a Google Ads agency in New Zealand

Most Google Ads accounts don't fail because of the platform. They fail because nobody is checking what the money is buying. These are the questions that separate an agency that manages your account from one that just bills for it.

6 min
Google Ads

Seven signs your Google Ads account is wasting money

You don't need to be an expert to spot most wasted spend. These are the checks we run first on every account we take over, and most of them take a few minutes.

7 min
Websites

How to redesign your website without losing your Google rankings

A new website should help you get found, not undo years of search history. Most ranking drops after a redesign come from a handful of avoidable mistakes.

6 min
Websites

What should a small business website include?

A small business website has one job: help the right people decide to get in touch. Here's what that takes, in roughly the order visitors look for it.

5 min
SEO

How long does SEO take to work?

Usually longer than anyone would like, and faster than most people expect once the basics are right. Here's what drives the timeline, and what you should see along the way.

6 min
SEO

Local SEO: how to show up in Google Maps

For most local businesses, the three listings in the Google map results get more enquiries than anything below them. Getting into those three comes down to a handful of things you can control.

6 min
Content

What should a small business blog about?

The best content ideas are already in your inbox. Write down the questions customers ask before they buy, and answer them better than anyone else does.

5 min
Social Media

Which social media platforms should your business be on?

Not all of them. The right platforms are the ones your customers use and that you can keep up with properly. Doing one or two well beats being half-present everywhere.

5 min
Email

Email marketing for small businesses: where to start

Your email list is the one marketing channel you own outright. A few simple, useful emails can bring in repeat work and referrals for very little cost.

6 min

Ready to see what's possible?.

Tell us what you're trying to achieve, what's not working, or where you want to go next. We'll help you work out what needs to happen.

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