Paid Advertising
Google Ads
Capturing demand that already exists, at a cost per enquiry that makes sense.
What it is
Search, Shopping, Performance Max and remarketing campaigns built around your commercial numbers rather than platform defaults — with tracking that proves what happened.
Who it’s for
- Businesses whose costs are rising faster than results
- Companies that need enquiries now, not in six months
- Accounts running on autopilot since setup
Problems it solves
What this fixes.
What we actually do
The work itself.
Account strategy
Structure built around margin and intent, not around every keyword available.
Landing pages
The page the click lands on is part of the campaign, and usually where the gains are.
Tracking
Conversions tied to qualified enquiries and, where possible, revenue.
Ongoing optimisation
Weekly management, search term control, testing and honest reporting.
Free Bigger Picture Review
Not sure if Google Ads is the right place to start?
That's exactly what the free review is for. We'll look at the whole picture and tell you where the biggest gains are — even if it's not this.
How it connects
Nothing here works on its own.
Paid search data tells us exactly what people search before they buy — which is the best content brief SEO and AI visibility will ever get.
A connected marketing example
−56%
Cost per free‑trial sign-up
$96 → $42
5x
Weekly free‑trial sign-ups
About 1 → about 5 a week
Locally owned Taupō gym — read the case study →
Near you
Google Ads in your area.
Questions
The things people ask us.
What's a sensible starting budget?+
It depends on your market and what a customer is worth. We'll model it before you commit, and tell you if the numbers don't work.
Do you charge a percentage of spend?+
We prefer a fixed management fee. It keeps our advice honest when the right answer is to spend less.
Can you take over an existing account?+
Yes — and you keep ownership of it. We audit it first and tell you what we'd change and why.
Related
Services that usually run alongside this.
Marketing Strategy
A written plan that says where the growth is coming from, what it will cost and how you'll know it's working.
WebsitesWeb Design & Development
Websites built as growth tools — fast, findable and designed to convert.
SEO & AI VisibilitySEO
Being the obvious answer when someone searches for what you sell.