Say one thing consistently
Pick the position you want to be known for and use the same language everywhere — site, profiles, bios, coverage, proposals. Consistency is a signal in itself.
Get named by sources that already have standing
Industry publications, associations, reputable directories, partner and supplier pages, reviews on platforms the models already read.
Publish things worth citing
Original data beats opinion. A small annual survey of your own customers, published with real numbers, can outperform a year of blog posts.
Put real people behind it
Named authors with genuine credentials, linked profiles and a consistent history. Anonymous content is cheap and treated as such.