1. Baseline it
Run twenty real buyer questions across ChatGPT, Gemini, Copilot and Google's AI Overviews. Record who's named and which sources are cited. Repeat monthly — this is your scoreboard.
2. Fix your entity
Organisation and service schema on the website, a complete Google Business Profile, matching details across every directory and social profile, and one canonical description of the business that everyone uses.
3. Publish answers, not articles
For each question your buyers ask, publish a page that answers it in the first paragraph and then earns the rest. Headings phrased as questions. Numbers where you have them. No throat-clearing.
4. Get corroborated
Industry coverage, credible directories, partner pages, reviews. Anything that independently confirms what you say about yourself.
5. Keep measuring
Visibility moves. Models update, sources change, competitors publish. Treat this like SEO in 2010 — early, messy, and worth being early on.