Our work

The work, and what it did for the business.

Screenshots don't tell you much. These are the decisions behind the results — what we found, what we changed, and what the business felt afterwards.

−56%

Cost per free‑trial sign-up

$96 → $42

Google Ads · Local fitness · Taupō

Five times the free‑trial sign-ups, at less than half the cost.

Locally owned Taupō gym

A locally owned Taupō gym was running Google Ads in one of the most competitive categories in town. The ads were getting seen, but each free‑trial sign-up was costing $96 and only about one a week was coming through.

Cost per free‑trial sign-up fell from $96 to $42 — a 56% reduction. Weekly sign-ups increased from about one to about five.

Read the case study→

$0.37

Average cost per click

Online-store traffic

Google Ads · Safety boots, PPE and rigging · Nationwide

1,844 online-store clicks at 37 cents each.

National safety gear supplier

A central North Island supplier of safety boots, PPE and rigging gear sells in store and online across New Zealand. Their Google Ads account had thin ad groups and generic keywords that burned budget on searches that were never going to buy.

The account delivered 1,844 clicks to the online store at an average cost of $0.37 per click. Ads were shown more than 54,000 times. Across a separate reporting period, the three Search campaigns combined achieved a 14% click-through rate, with brand searches at 28%.

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8.3%

Click-through rate

Refreshed local campaign

Google Ads · Local search review · Retail

Local search that turns into calls and direction requests.

Interior furnishing supplier

A curtains and blinds showroom wanted to know whether their Google Ads were doing anything. The campaign was reaching people outside their area, and it wasn't set up to chase the things that matter to a showroom: phone calls, enquiries and people walking in.

The refreshed ads achieved an 8.3% click-through rate and brought 117 clicks from local searchers, plus 7 call clicks and 8 requests for directions. The visibility review confirmed a #1 Google Places position and identified where the next gains could come from. Call clicks and direction requests are customer actions, not confirmed calls or showroom visits.

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Monthly website traffic

About 200 → about 1,400 visits

Meta Ads · Google Ads · Email nurture · NZ and Australia

From 200 to 1,400 website visits a month.

Software for rural contractors

A software company built for agricultural and earthworks contractors had a strong product and a small audience. Most contractors who needed it had never heard of it, and marketing had been done in-house between everything else.

Monthly website traffic grew from around 200 visits to around 1,400 — approximately seven times the traffic. The free guide generated 32 downloads, giving the sales team a warm list of contractors to talk to.

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How we think about results

Evidence, not self-promotion.

We name what we're measuring

A click, a sign-up and a sale aren't the same thing. We keep the metric clear.

We say what we changed

Every result here came from a specific decision, and we'll tell you which one.

We put the figures in context

Timeframes, budgets and starting points make a result useful — not just impressive.

The work, and what it did for the business.

Five times the free‑trial sign-ups, at less than half the cost.

1,844 online-store clicks at 37 cents each.

Local search that turns into calls and direction requests.

From 200 to 1,400 website visits a month.

Evidence, not self-promotion.

We name what we're measuring

We say what we changed

We put the figures in context

Ready to see what's possible?.