Your profile is the primary source
For 'near me' style questions, assistants lean heavily on business profiles and review platforms. A complete, correctly categorised, actively managed Google Business Profile is the single highest-return task available.
Reviews are evidence
Volume, recency and the words customers use. Assistants summarise review language, so what customers repeatedly mention becomes what you're known for.
Location pages with actual local content
A page per town that mentions real suburbs, industries and projects. Templated pages with the city name swapped are transparent to both search engines and models.
Consistency across the small stuff
Hours, phone number, address format, service names. Mismatches make a business harder to recommend with confidence.