See the bigger picture.

You tell us where you want to go. We work out what needs to happen to get there — and then we do it.

Let’s Talk→Free Bigger Picture Review→See our work →

The idea

Marketing works better when you can see the whole picture.

Everything connects. Your website affects your ads. Your SEO affects your content. Your content affects your visibility. Your visibility affects your leads.

Chelsea Sinnamon, founder of Altitude Marketing, at her desk

Perspective

Strategy

Action

Growth

Solutions

You don't need to know which service you need. Start with where you want to go.

I need more leads

A connected acquisition strategy designed to bring the right people through the door.

Explore Lead Generation→

I want to be found on Google

Be visible at the moment someone is actively looking for what you sell.

Explore Search Visibility→

I want my business showing up in AI search

Be the business that ChatGPT, Gemini and AI Overviews recommend by name.

Explore AI Visibility→

My website isn't doing its job

A website built as a growth tool, not a digital brochure.

Explore Website Growth→

I want to grow but don't know where to start

A practical starting point when you know you want growth but not which lever to pull.

Explore Growth Strategy→

I need someone to take over our marketing

A senior marketing team on the outside of your business, working like it's on the inside.

Explore Outsourced Marketing→

I don't actually know what I need

That’s okay. That’s what we’re here for.

Let’s Talk→

Free Bigger Picture Review

Not sure where to start? Let us take a look first.

A 30-minute look at your website, search presence and advertising. You’ll get three clear priorities back — whether we work together or not.

Get your free review→

What we do

Everything connects.

Marketing strategy
Campaign strategy
Marketing audits
Customer and competitor research
Brand positioning
Marketing plans
Analytics and measurement

Website strategy
Website design
Website development
Website redevelopment
Landing pages
Conversion optimisation
Website copy and content
Website maintenance

SEO
Local SEO
Technical SEO
On-page SEO
Content strategy
Google Business Profile optimisation
AI visibility
AI search optimisation
Generative search optimisation
Entity and brand visibility
Search and AI visibility monitoring

Google Ads
Google Shopping
Performance Max
Meta Ads
Facebook and Instagram advertising
Remarketing
Campaign strategy
Landing page campaigns
Conversion tracking
Campaign management and optimisation

Social media strategy
Social media management
Social content
Content strategy
Blog and content creation
Creative campaigns
Photography and video direction
Social templates
Thought leadership

Email marketing
Klaviyo
HubSpot
Email campaigns
Automated flows
Lead nurturing
Customer retention
CRM strategy
Database segmentation

See all services →

Results

What it looks like when it works.

−56%

Cost per free‑trial sign-up

$96 → $42

Local fitness · Taupō

Five times the free‑trial sign-ups, at less than half the cost.

Locally owned Taupō gym

A locally owned Taupō gym was running Google Ads in one of the most competitive categories in town. The ads were getting seen, but each free‑trial sign-up was costing $96 and only about one a week was coming through.

Cost per free‑trial sign-up fell from $96 to $42 — a 56% reduction. Weekly sign-ups increased from about one to about five.

$0.37

Average cost per click

Online-store traffic

Safety gear · Ecommerce · Nationwide

1,844 online-store clicks at 37 cents each.

National safety gear supplier

A central North Island supplier of safety boots, PPE and rigging gear sells in store and online across New Zealand. Their Google Ads account had thin ad groups and generic keywords that burned budget on searches that were never going to buy.

The account delivered 1,844 clicks to the online store at an average cost of $0.37 per click. Ads were shown more than 54,000 times. Across a separate reporting period, the three Search campaigns combined achieved a 14% click-through rate, with brand searches at 28%.

8.3%

Click-through rate

Refreshed local campaign

Curtains & blinds · Local retail

Local search that turns into calls and direction requests.

Interior furnishing supplier

A curtains and blinds showroom wanted to know whether their Google Ads were doing anything. The campaign was reaching people outside their area, and it wasn't set up to chase the things that matter to a showroom: phone calls, enquiries and people walking in.

The refreshed ads achieved an 8.3% click-through rate and brought 117 clicks from local searchers, plus 7 call clicks and 8 requests for directions. The visibility review confirmed a #1 Google Places position and identified where the next gains could come from. Call clicks and direction requests are customer actions, not confirmed calls or showroom visits.

Monthly website traffic

About 200 → about 1,400 visits

Software · NZ & Australia

From 200 to 1,400 website visits a month.

Software for rural contractors

A software company built for agricultural and earthworks contractors had a strong product and a small audience. Most contractors who needed it had never heard of it, and marketing had been done in-house between everything else.

Monthly website traffic grew from around 200 visits to around 1,400 — approximately seven times the traffic. The free guide generated 32 downloads, giving the sales team a warm list of contractors to talk to.

All case studies →

Free Bigger Picture Review

Results like these start with an honest look at where you are.

A 30-minute look at your website, search presence and advertising. You'll get three clear priorities back — whether we work together or not.

Get your free review→

The bigger picture

Channels aren't separate activities. They're one system.

Strategy

Where you're going, and what has to be true to get there.

Who we work with

Ambitious New Zealand businesses that want a partner, not a task-ticker.

You want someone to think, not just execute

You care what marketing does to the P&L

You'd rather hear the truth than a pitch

You're ready to commit to a direction

More about us →

Resources

How this actually works.

AI Visibility