SEO & AI Visibility
AI Visibility
Getting your business recommended by ChatGPT, Gemini, Copilot and AI Overviews.
What it is
AI visibility is the practice of making a business understandable, credible and quotable to large language models, so it appears in the answers buyers now get instead of a page of blue links.
Who it’s for
- Businesses in categories where buyers research before they call
- Brands losing shortlist positions they can't see or measure
- Anyone who wants a head start while competitors are still arguing about it
Problems it solves
What this fixes.
What we actually do
The work itself.
Baseline testing
We run your buyers' real questions across the major assistants and record who gets named and why.
Entity optimisation
Structured data, consistent naming, clear service and location facts, aligned profiles.
Quotable content
Direct answers, specific figures and clean definitions built to be cited.
Authority and monitoring
Third-party corroboration through digital PR, then ongoing tracking of how visibility moves.
Free Bigger Picture Review
Not sure if AI Visibility is the right place to start?
That's exactly what the free review is for. We'll look at the whole picture and tell you where the biggest gains are — even if it's not this.
How it connects
Nothing here works on its own.
AI visibility sits on top of SEO and digital PR. The technical foundation, the content and the authority all pull double duty across both.
A connected marketing example
8.3%
Click-through rate
Refreshed local campaign
117
Clicks from local searchers
Refreshed local campaign
7
Call clicks
From ad traffic
8
Direction requests
From ad traffic
Interior furnishing supplier — read the case study →
Questions
The things people ask us.
Can you actually influence what AI says?+
You can't edit the model, but you can change the evidence it draws on: your site's structure, your content, and what credible third parties say about you. That's what we work on.
How do you measure it?+
Repeated prompt testing across assistants, tracking whether you're named, how you're described, and which sources are cited.
Is this just SEO with a new name?+
It overlaps heavily, but the targets differ. Search rewards ranking; assistants reward being unambiguous, corroborated and easy to quote.
Related
Services that usually run alongside this.
Marketing Strategy
A written plan that says where the growth is coming from, what it will cost and how you'll know it's working.
WebsitesWeb Design & Development
Websites built as growth tools — fast, findable and designed to convert.
SEO & AI VisibilitySEO
Being the obvious answer when someone searches for what you sell.