Say what you do and where, straight away
The first screen should make it obvious what you do, who it's for and where you work. Visitors decide in seconds whether they're in the right place, and so do search engines and AI assistants.
Make it easy to get in touch
A phone number people can tap on mobile, a short enquiry form and a clear call to action on every page. If you take bookings, let people book online.
Make sure those calls and forms are tracked, so you know which pages and campaigns bring in work.
A page for each main service
One general services page rarely ranks or converts well. A page for each main service, explaining what it is, who it's for, how it works and what it costs to get started, answers more questions and matches more searches.
Show where you work
If you serve several towns or suburbs, say so clearly, and keep your name, address and phone number the same on your website and your Google Business Profile.
Proof
Real photos of your work, reviews, case studies and the specifics of what you've done. Proof does more selling than any claim about quality or service.
Answers to common questions
An FAQ section with honest, direct answers to the questions you hear every week. It saves you time, reassures visitors and is exactly the kind of content AI assistants quote.
Fast, secure and easy to update
The site should load quickly on a phone, use HTTPS, and be easy for you to keep up to date. An out-of-date website tells visitors the business might be too.