SEO & AI Visibility
Local SEO
Winning the searches that happen within driving distance of your business.
What it is
Local SEO covers everything that decides whether you appear in the map pack and local results: your Google Business Profile, reviews, citations, local pages and the signals that tie you to a place.
Who it’s for
- Service businesses with a defined catchment
- Multi-location operators
- Retail, trades, hospitality and professional practices
Problems it solves
What this fixes.
What we actually do
The work itself.
Google Business Profile
Full optimisation, categories, services, photos, posts and Q&A — managed, not set and forgotten.
Local pages
Genuinely useful pages per location or suburb, not the same copy with the city name swapped.
Citations and consistency
Your name, address and phone number matching everywhere it appears.
Reviews
A simple process for earning and responding to reviews consistently.
Free Bigger Picture Review
Not sure if Local SEO is the right place to start?
That's exactly what the free review is for. We'll look at the whole picture and tell you where the biggest gains are — even if it's not this.
How it connects
Nothing here works on its own.
Local signals feed AI visibility directly — assistants lean heavily on profiles, reviews and consistent local data when recommending a business nearby.
A connected marketing example
8.3%
Click-through rate
Refreshed local campaign
117
Clicks from local searchers
Refreshed local campaign
7
Call clicks
From ad traffic
8
Direction requests
From ad traffic
Interior furnishing supplier — read the case study →
Questions
The things people ask us.
We have several branches. Does that change things?+
Yes. Each location needs its own profile and its own page with real local content, or they compete with each other.
Do reviews really matter that much?+
In local search and AI recommendations, yes. Volume, recency and how you respond all count.
How quickly does local SEO work?+
Usually faster than national SEO. Profile and citation work often moves within four to eight weeks.
Related
Services that usually run alongside this.
Marketing Strategy
A written plan that says where the growth is coming from, what it will cost and how you'll know it's working.
WebsitesWeb Design & Development
Websites built as growth tools — fast, findable and designed to convert.
SEO & AI VisibilitySEO
Being the obvious answer when someone searches for what you sell.